Work Smarter, Not Harder: Improve Your Customers Experience Through Nurture Campaigns

Course Abstract

As MSPs, we are in the services industry, meaning we all work hard to build good partnerships with our customers. Every single interaction with them—from the first marketing touch to onboarding and eventually QBRs—adds to that relationship. When you are building long-lasting partnerships, you are nurturing that customer but also growing your entire brand reputation by telling your story, authentically, consistently, and with a clear purpose. In this session, we’ll talk about building those relationships to the point your customers become your evangelists.

Course Learning Outcomes

• A solid start: Onboarding tips
• Create a CX Team
• Nurture your customers throughout the sales cycle
• Assign your customers a grade
• Create a map of touchpoints
• Measure your metrics
• Building your new client partnership with calls, emails, social and more
• Build trust through value, go-giving, education
• Other tips for building your brand