In this session, you’ll learn not how to uncover a prospect’s NEED, but how to uncover the problem they did not know they had. We all know that clients need better cybersecurity. However, the client — whether they admit to that or not — in most cases doesn’t see the VALUE in spending the money.
In this session, through proper discovery techniques, we’ll help you uncover and help them discover the value of what you’re offering.
Speakers:
Robert LaFave | COO, ICS
Michael Cooke | CFO, ICS
- Lectures 0
- Quizzes 0
- Duration 30 Minutes
- Skill level All levels
- Language English
- Students 857
- Assessments Yes
