Why Enroll
Courses

CULTURE

Build and sustain a culture that will keep your team invested, productive, and loyal.

FINANCE

Learn all you need about the essentials of finance, KPIs, forecasting, cash flow and more.

HUMAN RESOURCES

Your MSP will only succeed with the right team—learn to find, nurture and keep them.

LEADERSHIP

Change starts at the top, so give your team a leader who models growth and innovation.

MARKETING

Tell your story with modern marketing tools to attract and convert your target prospects.

SALES

Learn how to build your perfect sales team, then turn them into a selling juggernaut.

SECURITY

Cutting-edge insights about security both inside your MSP and your customers’ environments.

SERVICE

Take your service delivery beyond the expected to awe your customers and win their loyalty.

STRATEGY

Learn fresh, successful, aggressive, sustainable strategies for your MSP’s future success.
Resources

BLOGS

Looking for thoughtful advice on any of our nine topic categories? Read expert advice here.

INFOGRAPHICS

Need engaging snapshots to share with your team or customers? These colorful, data-driven visuals will help.

TEMPLATES

Best practices captured in customizable templates, checklists, scorecards, and more—you can use them immediately in your MSP.

WHITE PAPERS & E-BOOKS

Take a deeper dive into those topics with which you struggle most. Or share with your team as part of your L&D plan.

WEBINARS & PODCASTS

Prefer to watch or listen? You can access our experts’ advice to take on the road with you.

BUILD IT U ON THE AIR

LIVE! Courses that enable you to ask questions and listen to next-level educational content.
About Us

WHY BUILD IT U?

Our Mission: Create a community passionate about excellence.

MEET THE TEAM

Let us introduce the team that makes all of this possible.

BUILD IT LIVE

The channel’s only education-only MSP event.

IT BY DESIGN

MSP solutions built for MSPs by an MSP.

LEGAL STUFF

All the words our lawyer makes us post.

FAQs

Everything you need to know about Build IT U.
COP
Champions

SPONSORS

Our university is built through the generous support of our sponsors.

EDUCATORS

Meet the experts sharing their tips & expertise to help your business.

Why Enroll
Courses

CULTURE

Build and sustain a culture that will keep your team invested, productive, and loyal.

FINANCE

Learn all you need about the essentials of finance, KPIs, forecasting, cash flow and more.

HUMAN RESOURCES

Your MSP will only succeed with the right team—learn to find, nurture and keep them.

LEADERSHIP

Change starts at the top, so give your team a leader who models growth and innovation.

MARKETING

Tell your story with modern marketing tools to attract and convert your target prospects.

SALES

Learn how to build your perfect sales team, then turn them into a selling juggernaut.

SECURITY

Cutting-edge insights about security both inside your MSP and your customers’ environments.

SERVICE

Take your service delivery beyond the expected to awe your customers and win their loyalty.

STRATEGY

Learn fresh, successful, aggressive, sustainable strategies for your MSP’s future success.
Resources

BLOGS

Looking for thoughtful advice on any of our nine topic categories? Read expert advice here.

INFOGRAPHICS

Need engaging snapshots to share with your team or customers? These colorful, data-driven visuals will help.

TEMPLATES

Best practices captured in customizable templates, checklists, scorecards, and more—you can use them immediately in your MSP.

WHITE PAPERS & E-BOOKS

Take a deeper dive into those topics with which you struggle most. Or share with your team as part of your L&D plan.

WEBINARS & PODCASTS

Prefer to watch or listen? You can access our experts’ advice to take on the road with you.

BUILD IT U ON THE AIR

LIVE! Courses that enable you to ask questions and listen to next-level educational content.
About Us

WHY BUILD IT U?

Our Mission: Create a community passionate about excellence.

MEET THE TEAM

Let us introduce the team that makes all of this possible.

BUILD IT LIVE

The channel’s only education-only MSP event.

IT BY DESIGN

MSP solutions built for MSPs by an MSP.

LEGAL STUFF

All the words our lawyer makes us post.

FAQs

Everything you need to know about Build IT U.
COP
Champions

SPONSORS

Our university is built through the generous support of our sponsors.

EDUCATORS

Meet the experts sharing their tips & expertise to help your business.
- Join Now

Home
All courses
Build IT LIVE 2023
MQL vs SQL: Lead Scoring Process

MQL vs SQL: Lead Scoring Process

Teacher

Categories

Build IT LIVE 2023

Free

MQL vs SQL Lead Scoring Process

What are the characteristics of a good quality lead? Mastering the lead scoring process decreases cost per lead, brings in more customers than traditional marketing, optimizes sales team time and talent, and works in an omnichannel market. How to manage and move leads from MQL to SQL.

Speakers:
Kerry Desberg | PartnerOptimizer

Lectures 0
Quizzes 0
Duration 30 Minutes
Skill level All levels
Language English
Students 856
Assessments Yes

Kerry Desberg is an experienced SaaS CMO, having led the development and execution of the global marketing strategy for tech companies that have consistently grown an average of 30+ YoY in ARR and raised millions in funding. Desberg brings more than 30 years of experience across the B-2-B and B-2-C marketing and communications spectrum to the CMO role, including SaaS leaders such as Impartner and Fortune 500 leader such as Procter & Gamble and Danaher.

Desberg is widely known in the channel, having spoken and exhibited at channel industry events worldwide, including serving on The Channel Focus Women’s Leadership Council Advisory Board. Desberg is a recipient of multiple CRN's Women of the Channel Awards and Global CMO of the Year Award by Enterprise IT World, and is a member of the Forbes Communications Council. Desberg holds a bachelor's degree in journalism/public relations and a minor in marketing from Georgia State University.

Requirements

You have attended Build IT Live 2023 event

Leave A Reply Cancel reply