How do you build your business? By keeping your existing customers and acquiring new customers. How do you do that? By telling people why they should buy from your rather than your competitors. How do you do that? By promoting your competitive advantage. Join us as we review Jaynie L. Smith’s book Creating Competitive Advantage and learn about the importance and value in answering your customer’s ever burning question, “What’s in it for me?”.
- What is a Competitive Advantage and Why it is important for your business.
- How you identify, evaluate, and promote your Competitive Advantage.
- Why you should, and How you would, create a Culture of Competitive Advantage in your organization.
- Lectures 2
- Quizzes 0
- Skill level Bachelors, Masters, Partners
- Language English
- Students 7
- Certificate No
- Assessments Yes