Course Abstract
In this age of Covid-19, social distancing, and increased digital transactions, having a strong digital strategy is no longer an option but a necessity.
Social media, PPC, blogs, SEO, email marketing, and so on. With the vast amount of information out there, are you struggling with getting your digital marketing program up and running for your business? Want a way to know how to start without lighting money on fire, making a bad first impression with your potential customers, or not getting qualified audience to engage and convert into customers?
Well, it all starts with a plan. You need to know where you are going, how you are going to get there and why. You need a strategy. Plain and simple!
Get the necessary information and the step-by-step guide to create a digital marketing strategy to help you reach your business goals and achieve success. Plus, you receive a free buyer persona template to help you understand your potential customers and get started with effective targeting.
Course Learning Outcomes
- What is digital marketing?
- Why you need a digital marketing strategy?
- Understanding the buyer’s journey
- How to create an effective digital marketing strategy?
- Key tips for success
- Lectures 2
- Quizzes 0
- Duration 36 minutes
- Skill level All levels
- Students 43
- Assessments Yes
