What comes first: Chicken (Sales) or Egg (Marketing)?
In this two-part series, IT By Design President Kam Kaila walks MSPs through the steps to building a lead gen plan—from ideal customers to strategy to the way digital marketing has changed the landscape.
In part two, Kam, who is the leader of the ITBD Revenue Team that combines marketing and sales, shares her tips on building your sales team and creating the type of synergy that drives explosive MSP growth.
Course Learning Outcomes
- What does your toolbox need to look like for lead gen success?
- Understanding the pieces to your lead gen marketing plan
- Lead gen tactics now and then
- How and where to find your hunters
- KPIs: Measuring success from marketing to sales
- Commission plans that work. Plain and simple.
- Lectures 4
- Quizzes 0
- Skill level Bachelors, Masters
- Students 25
- Certificate No
- Assessments Yes