Nurture Campaigns to Improve Profitability
So often marketing focuses on bringing in the new win. But with the cost of new leads nearly 4x as high as that of keeping an existing customer, why aren’t you using content marketing to nurture those customers to the next level of partnership? A nurture campaign focuses on retaining your existing customers, engaging them and then cross-selling and upselling them as their MSP matures and your portfolio expands.
Course Learning Outcomes
In this course, longtime MSP marketing expert Gennifer Biggs walks your though why and how of using nurture campaigns to grow your engagement with customers, impacting your revenue significantly.
- Why you aren’t selling in your customer nurture campaign
- Creating value with content
- Showcase your value to customers through continuing education, industry info, advice, special promos, early access, exclusive offers
Click here to view Genn Biggs’ Introduction to Marketing course.
- Lectures 3
- Quizzes 0
- Skill level Bachelors, Masters
- Language English
- Students 316
- Certificate No
- Assessments Yes